‘World’s Fastest Farmer’ Matt Hagan brings New Holland aboard as sponsor

NHRA - As a Funny Car pilot on the weekend, and cattle and hemp rancher during the week, it’s safe to say Don Schumacher Racing’s Matt Hagan is certainly deserved of the moniker of "world’s fastest farmer." The reigning three-time world champion has enjoyed a successful NHRA Drag Racing and farming career for more than a decade, and his two "day jobs" often intertwine. For the last eight years, Hagan has relied on New Holland’s hay and forage equipment on his Christiansburg, Va., property, and will now benefit from New Holland’s support on the racetrack, as he welcomes the global agricultural machinery brand to his Funny Car team as an associate partner.
 
“New Holland has been a crucial partner for me on my farm,” said Hagan, a multi-hyphenate who launched Hagan Cattle Company, a farm-to-table beef delivery service, to his portfolio of businesses, which also includes TruHarvest, a burgeoning CBD company, and a successful cattle sales business. “Over the past four years, I’ve transitioned almost all of my machinery to New Holland equipment, and I’m excited to now be able to represent their brand on the side of our race car. I know many of our fans are farmers themselves, especially in many of the mid-Western states that we visit on the NHRA tour. I always enjoy talking farming at the ropes with people, so it just made sense to now bring New Holland on board with the race team and expand our current partnership beyond my Virginia farm.”
 
When not wrangling his 11,000-hp Dodge Charger SRT Hellcat, Hagan spends his days on his 3,400-acre property, where he raises about 750 “momma” cows that produce calves for the market and is active in cultivating his hemp farming endeavor, which requires many of the same types of processes and machinery as cattle farming. He is hands-on in all aspects, from growing feed to being able to handle every chore on the spread.
 
“There is so much plowing, baling, raking, and cutting involved with operating both of my farming businesses, and using New Holland’s equipment makes my life, and everyone else that works on the farm, so much easier,” added Hagan. “Cattle farming is year-round, and hemp farming is seasonal. I’m fortunate we can use most of the same equipment.”
 
Hagan’s expanded partnership with New Holland will include associate branding on his Dodge Funny Car at all 2021 NHRA Camping World Drag Racing Series events, and he will fly the company’s signature blue and yellow colors in St. Louis, where New Holland will join the 2020 Funny Car world champ as his primary sponsor at the NHRA Midwest Nationals later this season.